Take this Mini Quiz:
What's Your Media IQ?
If even ONE question stumps you, you need media interview training
Most interview disasters can be traced back to something the interviewee did or didn’t do –– not the reporter. While you can’t control “the media,” there are many ways you can TAKE control of any interview. Think of it as a game. And as in any game, the way to win, is to learn and master all the rules.
How much do you really KNOW about dealing with the media and what to expect about the whole process? Here is a just a small sampling of some of the traps training will run you though. The first step in learning a new skill is knowing what you don't know for certain.
T/ F Your job in an interview is to answer a reporter’s question.
T/ F Don't return a reporter's call until you're ready to.
T/ F It is never ok to lie to a reporter.
T/ F In a TV interview, you should look directly at the reporter.
T/ F In a TV interview, you should look directly at the camera.
T/ F If it’s interesting, it will be newsworthy.
T/ F A television interview is the most "dangerous" interview.